PAKA
Brand Refresh
PAKA needed a style update for their brand guide, as the original version that launched the company had become outdated. The brand, rooted in adventure and cultural resonance, called for a more cutting-edge and contemporary aesthetic. The color palettes and typefaces had previously lacked coherence and clear direction.
To address these issues, we conducted iterations to distill the essential elements. We examined what had been successful, consistently used, and visually appealing in previous campaigns and product releases. With all these considerations in mind, I crafted a visual framework that serves as the cornerstone of the brand, designed to accommodate the company's visual growth. This framework keeps the brand modern, clean, and up to par with competitors in the space while allowing for identity growth as time progresses.
Featured: Select pages from the new brand guide.
Social Media / Ad Sample
Hyperice
Art Director
Set Designer
Photo Editor
Concepted and executed set design and photo styling for a ‘holiday’ product push.
Photo usage directed towards website and ad buys.
Photographer: Rich Gordon
EA SPORTS - FIFA
Art Director
GFX Editor
B-CAM
Spotlight on Midge Purce joining the US Women’s National Team and securing her spot in FIFA22
Photographer: Eva G Woolridge
Video Editor: Jesse Paz
PELOTON
Art Director
Designer
Motion GFX Editor
Peloton YouTube Series
Featured Episodes: Usain Bolt & Joe Jonas
Photographers: Eva G Woolridge, Rich Gordon and Keitaro Cloward
WARRIOR HOCKEY
Art Director
Designer
Motion GFX Editor
Covert & Novium – 2022 Stick Campaigns
Two commercial spots, two sticks, one campaign.
Photographer: Keitaro Cloward & Travis Ellison
Video Editor: Jesse Paz
